At Arena, we believe in the power of water. By studying its challenges, we continually enhance our technology. Inspired by its dynamic flow, we excel in performance. Understanding its endless cycle drives us to deliver innovative solutions. The purity of water inspires us to create unique styles. Relying on its essential nature, we expand our knowledge both in and out of the water.Encouraged by its adaptability, we design for both aspirants and professionals. At Arena, we believe in water because, wherever it flows, water embodies life.

The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals.

Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records. Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports and created the new performance swimwear brand known today as arena.

“We are such stuff as dreams are made on”(W. Shakespeare)